Kawaii
Japanese cuteness culture with pastel colors, plushies, and childlike wonder
#cute#japanese#pastel#adorable#childlike#sweet#innocent
What is Kawaii?
Kawaii aesthetic originates from Japanese culture and celebrates extreme cuteness through pastel colors, adorable characters, and childlike innocence and wonder.
This aesthetic features plushie collections, Hello Kitty merchandise, pastel fashion with cute motifs, and an overall embrace of things that evoke happiness and comfort.
Color Palette
Recommended Combinations
Dreamy Trio
Nature's Whisper
Gallery
Popular Media
Discover movies, shows, books, and influencers that embody this aesthetic